Click for PDF version of Press Release
New Book Invites the Eco-Conscious to Join
“The Wrapping Scarf Revolution”
BOBO Wrap Founder Patricia Lee Launches Book
& To Celebrate Ancient Tradition
Riverside, CT (September 15, 2009) – Patricia Lee, CEO & Founder of BOBO Wrap –
an eco-luxe accessory that teaches people the eco-friendly art of wrapping with fabric -
proudly announces the launch of her book, The Wrapping Scarf Revolution
Leisure Arts, Inc.
A simple but ingenious tradition that Asians used for centuries before the widespread
use of disposable wrapping paper and disposable bags, wrapping scarves offer earthsavvy
consumers an exciting and elegant alternative to wasteful gift-wrapping materials
and shopping bags made of paper and plastic.
The Wrapping Scarf Revolution
opens earth-friendly eyes to a whole new world of
beauty. And, it’s not a matter of if the technique works, it’s only a matter of getting
started! Being eco-smart while retaining beauty and convenience—it’s more than
possible with wrapping scarves.
Growing up in a traditional Korean household of four generations, author Patricia Lee
was no stranger to wrapping scarves, or bojagi as they are called in Korea. Seasonal
clothes, blankets, and even food were routinely wrapped up with old bojagi. However, it
wasn’t until a visit to her birthplace of Seoul in the early 90s that she discovered how
artistic and sophisticated wrapping scarves could be. She fell in love with the beauty,
simplicity, and functionality of the wrapping scarf and has modernized this ancient
tradition for a new generation of people interested in smart, sustainable living.
“It was love at first sight,” said Lee, after discovering the wrapping scarf. “As a painter
and designer, I wanted to add a modern and stylish touch to a fading tradition that was
tragically being abandoned in favor of disposable products.”
Throughout the pages of The Wrapping Scarf Revolution
, Lee shows how wrapping
scarves can easily be integrated into everyday life and any lifestyle. She shares simple
techniques for knotting reusable fabric scarves into ten styles of gift-wrap and six mustmake
handbags. Additional scarf-tying methods for carrying and beautifying household
items are also included, along with tips for creating handmade wrapping scarves.
According to Lee, “This book is all about reducing the waste in our lives while still
celebrating beauty and the fine things. It is also a way to connect with not only the
cultures of the East, but to all the cultures of the world who are finding new and old
ways to heal our damaged planet.”
Released on September 8th, The Wrapping Scarf Revolution
is now available in book
and craft stores, at Amazon.com, leisurearts.com, and theleisureboutique.com.
About Leisure Arts, Inc.
Leisure Arts, Inc. is one of the world’s largest publishers and distributors of lifestyle and
do-it-yourself publications including decorating & entertaining, knitting & crocheting,
quilting & sewing, painting, scrapbooking, kids crafts, and a variety of other needlework
and crafting activities. For more information, visit www.leisurearts.com or
About BOBO Wrap
BOBO Wrapping Scarf is the first American company to bring design, functionality and
luxury to the ancient tradition of fabric wrapping.
The company is committed to offering the highest quality products while helping to
reduce waste and protect the environment.
A stunningly fresh, earth-friendly and eco-luxe product, the BOBO Wrapping Scarf
promises to multi-task itself into everyone’s heart. To spread the beauty and wisdom of
BOBO to everyone you know, please visit www.BOBOwrap.com for more information.
The Wrapping Scarf Revolution
by Patricia Lee
A Leisure Arts Publication
80 pages, Full Color Perfect Bound with Flaps
Dimensions: 8.5" x 10.875"
Retail Price $16.95
Available at Barnes & Noble, Amazon.com, LeisureArts.com